The production of sugarcane has been driving the Brazilian economy for over 500 years, currently responsible for 2% of the GDP. Such responsibility comes with many challenges, and one of the most significant problems for sugarcane production is flowering. In this article, we will explore why flowering deserves proper attention, our vision for this topic in 2023, how climate change will create more challenges in the future, and how GAMAYA has prepared a new tool that can help to decide in this volatile environment.