The Swiss company Gamaya, global specialist in smart-climate solutions for the sugarcane market, announces Fernando Rati as the new Head of Brazil.
“Commitment to our customers, focus on building intelligent solutions that combine the optimization of operations and sustainable progress in the production chain of the sugarcane market are our main objectives.”
Fernando Rati is an Agronomist graduated from the Federal University of Lavras (UFLA), with a master’s degree in Marketing and Agricultural Economics from the same institution, specializations in soil and plant nutrition from Esalq/USP, agribusiness management from Rehagro/FAZU and international business from Northern Michigan University.
Among the main activities throughout his professional career, his experience as a field agronomist in several states of Brazil, work in the Confederation of Agriculture and Livestock of Brazil and the Brazilian Association of Cotton Producers stands out. He was a Senior Consultant for the Food and Agriculture Organization of the United Nations (FAO), working on agriculture projects in the area of technology, sustainability, traceability and ESG throughout Latin America, Europe, North America and Asia.
In the last two years, Fernando has been dedicated exclusively to technology projects in sugarcane, coffee, corn, soybeans and cotton, with a holistic view of the agribusiness production chains, not only in the productive sector, but also in the interface with trading companies, banks and industries.
“Digital agriculture is already a reality in the field and in the multiple stages of the global agribusiness production chain.
Through Artificial Intelligence, we feed the market with valuable information from the field and its operations, directing the decisions that permeate the sustainability of the businesses and, at the same time, that they are resilient to the impacts caused by the climate.
We have a firm commitment to support this digital transformation in the sugar and alcohol sector, driving our customers towards an even more sustainable, fair and profitable agriculture.” Fernando Rati
